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How to Fail Better on Social

To succeed on social, you have to do three things: Test constantly and fearlessly Be prepared to fail Iterate and optimized quickly Here’s how to fail better on social for your brand. 1. Exercise Lean Research Tactics Consumer research looks very different than it did ten years ago. Where expensive, …

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10 Fresh Instagram Tactics to Use Now

Just as Instagram continues to roll out new features on a regular basis, from introducing hashtags and links to bios, to sharing feed posts to Stories, to the emoji slider, you, too, need to add fresh tools and tactics to your Instagram strategy regularly. And always remember: Simply Measured has …

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5 Ways Social Marketers Can Get Time Back

As social marketers, sometimes we just want the clock to stop. There are so many things on our to-do lists, not to mention endless meetings with stakeholders vying for attention and content requests thrown at us on an ad-hoc basis: “Could you post this on social today?” 2018 Social Media …

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La relation client à l’ère du digital : « Le client est moi/roi » !

A l’heure où les entreprises s’appuient sur les technologies innovantes pour optimiser l’expérience client, qui est-il ce fameux « client » ? Quelles sont ses attentes, ses comportements, ses territoires ? Comment le satisfaire tout en gardant son identité ? Le point sur les nouvelles tendances de la relation Marque-Client par Maud Breton, Directrice du pôle …

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13 Improvements to Immediately Make to Your Content Marketing

Stuck with your content marketing? You’re getting traffic. But not enough. You’re building email subscribers. But not enough. You’re generating sales. But not enough. We all need to revisit our content marketing on a regular basis to see how we can improve it. And believe me, there’s always room for …

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How to Be a Data-Driven Social Marketer

There’s no brand like your brand. While you can look to other brands in your industry and beyond for content inspiration, and even scope out what your biggest competitors are doing, the most reliable way to make sure your social activities are driving results and connecting with your audience is …

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Social Video Marketing: What We Know for Sure

This week, Jen Joyce and I spoke about social video marketing at MarketMix 2018. In the ever-changing social ecosystem, it can be hard to make definitive statements about what works and what doesn’t, but here’s a breakdown of where the truth lies for social marketers today. 1. Start with One …

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How to Measure and Benchmark Your Instagram Influencer Program

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? 10 Social Lessons from Instagram Innovators Download Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how …

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9 Hashtag Marketing Tactics That Actually Work

With social network updates happening faster than you blink, using hashtags to raise brand awareness is not as easy as adding # to your target keywords. Brands must not only rely on the popular hashtags now, but also must be aware of emerging trends among consumers and influencers. This helps …

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6 New Ways to Use Social Data

Last week, we held our webinar “6 New Ways to Use Social Data (That You Aren’t Already),” featuring myself and Brooke Andersen, Senior Social Strategist here at Simply Measured. We talked about the limiting beliefs social marketers tend towards, and how to expand your footprint in your marketing organization with …

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